{"id":4319,"date":"2026-04-09T16:32:12","date_gmt":"2026-04-09T09:32:12","guid":{"rendered":"https:\/\/iicbangkok.esteri.it\/?p=4319"},"modified":"2026-04-23T11:28:09","modified_gmt":"2026-04-23T04:28:09","slug":"comunicato-stampa-italia-reloaded-tradition-aesthetics-and-innovation-between-taste-and-memory-sip-of-italy","status":"publish","type":"post","link":"https:\/\/iicbangkok.esteri.it\/en\/news\/dall_istituto\/2026\/04\/comunicato-stampa-italia-reloaded-tradition-aesthetics-and-innovation-between-taste-and-memory-sip-of-italy\/","title":{"rendered":"Press release | Italia Reloaded. Tradition, Aesthetics and Innovation between Taste and Memory: Sip of Italy"},"content":{"rendered":"<div id=\"model-response-message-contentr_5bbe42b96177f7d6\" class=\"markdown markdown-main-panel stronger enable-updated-hr-color\" dir=\"ltr\" aria-live=\"polite\" aria-busy=\"false\">\n<h2 data-path-to-node=\"0\"><b data-path-to-node=\"0\" data-index-in-node=\"0\">SIP OF ITALY<\/b><\/h2>\n<p data-path-to-node=\"1\"><b data-path-to-node=\"1\" data-index-in-node=\"0\">Siam Paragon, Nextopia 5th Floor, Community Centre 5A<\/b><\/p>\n<p data-path-to-node=\"1\"><b data-path-to-node=\"1\" data-index-in-node=\"54\">April 23 (Vernissage) \u2013 May 12<\/b><\/p>\n<p data-path-to-node=\"2\">The Italian Cultural Institute in Bangkok, in collaboration with the Embassy of Italy in Thailand, is proud to announce its victory in the fourth edition of the <b data-path-to-node=\"2\" data-index-in-node=\"161\">\u201cCapitals of Italian Creativity in the World\u201d<\/b> competition. This achievement is part of the multidisciplinary project <b data-path-to-node=\"2\" data-index-in-node=\"278\">\u201cItalia Reloaded: Tradition, Aesthetics, and Innovation between Taste and Memory.\u201d<\/b> As a cornerstone of this initiative, <b data-path-to-node=\"2\" data-index-in-node=\"398\">\u201cSip of Italy\u201d<\/b> explores the world of coffee through its cultural, social, and sensory dimensions.<\/p>\n<h3 data-path-to-node=\"4\"><\/h3>\n<h3 data-path-to-node=\"4\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">Italian Passion: The Art of Espresso<\/b><\/h3>\n<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">April 24 \u2013 May 12, 2026<\/b><\/p>\n<p data-path-to-node=\"6\">Presented by the <b data-path-to-node=\"6\" data-index-in-node=\"17\">IMF Foundation<\/b> and <b data-path-to-node=\"6\" data-index-in-node=\"36\">EP Studio<\/b>, curated by <b data-path-to-node=\"6\" data-index-in-node=\"58\">Elisabetta Pisu<\/b> with exhibition design by <b data-path-to-node=\"6\" data-index-in-node=\"100\">Distortion Studio<\/b>, this exhibition traces the evolution of coffee as a universal symbol of Italian identity\u2014a focal point where design, ritual, and sustainability converge.<\/p>\n<p data-path-to-node=\"7\">The showcase celebrates coffee as a platform for cultural exchange. It tells the story of how a daily ritual can bridge history, politics, industrial design, cinema, and social commitment, creating a unique link between Italian identity and Thai creativity. On display are <b data-path-to-node=\"7\" data-index-in-node=\"273\">40 iconic objects<\/b> by world-renowned designers\u2014ranging from Alessandro Mendini\u2019s <i data-path-to-node=\"7\" data-index-in-node=\"353\">\u201cOggetto Banale\u201d<\/i> to Matteo Frontini\u2019s <i data-path-to-node=\"7\" data-index-in-node=\"391\">\u201cTurbo Moka\u201d<\/i>\u2014alongside historic professional machines from <b data-path-to-node=\"7\" data-index-in-node=\"450\">MUMAC (Museo della Macchina per Caff\u00e8 di Cimbali Group)<\/b>, including rare models from the 1920s and the legendary 1950s <i data-path-to-node=\"7\" data-index-in-node=\"568\">Marte<\/i> by Faema and <i data-path-to-node=\"7\" data-index-in-node=\"587\">Brillante<\/i> by La Cimbali.<\/p>\n<p data-path-to-node=\"8\"><b data-path-to-node=\"8\" data-index-in-node=\"0\">Vernissage: April 23<\/b><\/p>\n<h3 data-path-to-node=\"10\"><\/h3>\n<h3 data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">Program<\/b><\/h3>\n<ul data-path-to-node=\"11\">\n<li>\n<p data-path-to-node=\"11,0,0\"><b data-path-to-node=\"11,0,0\" data-index-in-node=\"0\">15:30:<\/b> Registration and Opening Ceremony.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,1,0\"><b data-path-to-node=\"11,1,0\" data-index-in-node=\"0\">16:00:<\/b> Inauguration of the <i data-path-to-node=\"11,1,0\" data-index-in-node=\"27\">Italian Passion: The Art of Espresso<\/i> exhibition, featuring an opening keynote by <b data-path-to-node=\"11,1,0\" data-index-in-node=\"108\">H.E. Paolo Dionisi, Ambassador of Italy to Thailand<\/b>, followed by the ribbon-cutting ceremony.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,2,0\"><b data-path-to-node=\"11,2,0\" data-index-in-node=\"0\">Atmospheric DJ Set:<\/b> Musical backdrop provided by <b data-path-to-node=\"11,2,0\" data-index-in-node=\"49\">DJ Lazzaro<\/b>.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"11,3,0\"><b data-path-to-node=\"11,3,0\" data-index-in-node=\"0\">Interactive Tastings:<\/b> <b data-path-to-node=\"11,3,0\" data-index-in-node=\"22\">Espresso Academy Thailand<\/b> and leading brands <b data-path-to-node=\"11,3,0\" data-index-in-node=\"67\">Morettino, Illy, Bruno, Vergnano 1882, and Corsini<\/b> will showcase various brewing methods and classic Italian coffee-based drinks. Visitors can discover professional barista techniques and explore diverse flavor profiles. Additionally, each brand will partner with <b data-path-to-node=\"11,3,0\" data-index-in-node=\"331\">Nextopia<\/b> restaurants and coffee shops to offer exclusive coffee-infused dishes and specialty drinks.<\/p>\n<\/li>\n<\/ul>\n<h3 data-path-to-node=\"13\"><\/h3>\n<h3 data-path-to-node=\"13\"><b data-path-to-node=\"13\" data-index-in-node=\"0\">Sip of Italy \u2013 Lecture Series<\/b><\/h3>\n<p data-path-to-node=\"14\"><b data-path-to-node=\"14\" data-index-in-node=\"0\">April 23 at 18:00 | Massimiliano Marchesi, Coffee Specialist<\/b><\/p>\n<p data-path-to-node=\"14\"><i data-path-to-node=\"14\" data-index-in-node=\"61\">Italian Coffee: Curiosities, Traditions, and Contemporary Culture<\/i><\/p>\n<p data-path-to-node=\"14\">An introduction to the hallmarks of Italian coffee culture, exploring the traditions and rituals that shaped the &#8220;coffee break&#8221; into a global benchmark.<\/p>\n<p data-path-to-node=\"15\"><b data-path-to-node=\"15\" data-index-in-node=\"0\">April 24 at 18:00 | Tomaso Mannu, Chef &amp; Food Designer<\/b><\/p>\n<p data-path-to-node=\"15\"><i data-path-to-node=\"15\" data-index-in-node=\"55\">Coffee Beyond the Cup: Culinary Identity &amp; Product Development<\/i><\/p>\n<p data-path-to-node=\"15\">This session explores coffee as a versatile culinary ingredient. From sauces to ferments, Chef Mannu examines how coffee influences food design, market positioning, and cultural storytelling in contemporary gastronomy.<\/p>\n<p data-path-to-node=\"16\"><b data-path-to-node=\"16\" data-index-in-node=\"0\">April 25 at 11:45 | Tomaso Mannu, Chef &amp; Food Designer<\/b><\/p>\n<p data-path-to-node=\"16\"><i data-path-to-node=\"16\" data-index-in-node=\"55\">Circular Coffee: Sustainability and By-Product Innovation<\/i><\/p>\n<p data-path-to-node=\"16\">An exploration of the coffee lifecycle, focusing on how &#8220;waste&#8221;\u2014from coffee cherries to spent grounds\u2014can be transformed into high-value ingredients like <i data-path-to-node=\"16\" data-index-in-node=\"267\">cascara<\/i>, driving both environmental and economic sustainability.<\/p>\n<p data-path-to-node=\"17\"><b data-path-to-node=\"17\" data-index-in-node=\"0\">April 27 at 18:00 | Fr. Bruno Rossi &amp; Nalaw Jamoo (Laudato Si Social Enterprise)<\/b><\/p>\n<p data-path-to-node=\"17\"><i data-path-to-node=\"17\" data-index-in-node=\"81\">Coffee as a Cultural Bridge: Thailand and Italy<\/i><\/p>\n<p data-path-to-node=\"17\">The inspiring story of Italian missionaries in Lampang who introduced coffee cultivation to replace harmful monoculture. Inspired by Pope Francis\u2019s <i data-path-to-node=\"17\" data-index-in-node=\"277\">Laudato Si\u2019<\/i>, this initiative empowers local communities while protecting the ecosystem.<\/p>\n<h3 data-path-to-node=\"19\"><\/h3>\n<h3 data-path-to-node=\"19\"><b data-path-to-node=\"19\" data-index-in-node=\"0\">Featured Performances &amp; Workshops<\/b><\/h3>\n<p data-path-to-node=\"20\"><b data-path-to-node=\"20\" data-index-in-node=\"0\">\u201cJazz &amp; Coffee\u201d by the Bangkok New Trio (led by Bruno Brugnano)<\/b><\/p>\n<p data-path-to-node=\"20\"><i data-path-to-node=\"20\" data-index-in-node=\"64\">April 30 at 18:00<\/i><\/p>\n<p data-path-to-node=\"20\">In celebration of <b data-path-to-node=\"20\" data-index-in-node=\"100\">International Jazz Day<\/b>, the trio\u2014featuring Passakorn Morasilpin (Tenor Sax), Tanarat Chaichana (Double Bass), and Bruno Brugnano (Guitar)\u2014presents a synesthetic performance weaving a dialogue between sophisticated sound and the sensory experience of coffee.<\/p>\n<p data-path-to-node=\"21\"><b data-path-to-node=\"21\" data-index-in-node=\"0\">BimBi Italiani: From Coffee to Creativity<\/b><\/p>\n<p data-path-to-node=\"21\"><i data-path-to-node=\"21\" data-index-in-node=\"42\">April 25 | 10:00 \u2013 17:00<\/i><\/p>\n<p data-path-to-node=\"21\">A full day of family-friendly activities organized by the global non-profit <b data-path-to-node=\"21\" data-index-in-node=\"143\">BimBi Italiani<\/b>. Highlights include:<\/p>\n<ul data-path-to-node=\"22\">\n<li>\n<p data-path-to-node=\"22,0,0\"><b data-path-to-node=\"22,0,0\" data-index-in-node=\"0\">Story Time Adventure:<\/b> &#8220;The Journey of a Little Coffee Bean.&#8221;<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,1,0\"><b data-path-to-node=\"22,1,0\" data-index-in-node=\"0\">Bean &amp; Bottle Workshop:<\/b> Upcycling art with <b data-path-to-node=\"22,1,0\" data-index-in-node=\"43\">Wishulada<\/b>.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,2,0\"><b data-path-to-node=\"22,2,0\" data-index-in-node=\"0\">Little Explorers:<\/b> Learning how coffee becomes fertilizer.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"22,3,0\"><b data-path-to-node=\"22,3,0\" data-index-in-node=\"0\">Ongoing Stations:<\/b> Coffee painting, sensory play, and a dedicated Book Corner.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"23\"><b data-path-to-node=\"23\" data-index-in-node=\"0\">Ajarn Tonk, Fortune Teller: The Future in a Cup<\/b><\/p>\n<p data-path-to-node=\"23\"><i data-path-to-node=\"23\" data-index-in-node=\"48\">May 1 | 11:00 \u2013 13:00 &amp; 15:00 \u2013 19:00<\/i><\/p>\n<p data-path-to-node=\"23\">Master diviner <b data-path-to-node=\"23\" data-index-in-node=\"101\">Ajarn Tonk (The Precision Seer)<\/b> performs tasseography (coffee ground reading). This ancient practice turns &#8220;waste&#8221; into a tool for intuition and creativity.<\/p>\n<h3 data-path-to-node=\"25\"><\/h3>\n<h3 data-path-to-node=\"25\"><b data-path-to-node=\"25\" data-index-in-node=\"0\">Satellite Events<\/b><\/h3>\n<p data-path-to-node=\"26\"><b data-path-to-node=\"26\" data-index-in-node=\"0\">\u201cHospitality in a Cup\u201d at Bangkok University<\/b><\/p>\n<p data-path-to-node=\"26\"><i data-path-to-node=\"26\" data-index-in-node=\"45\">April 24 at 12:00<\/i><\/p>\n<p data-path-to-node=\"26\">Massimiliano Marchesi leads a masterclass for International Tourism and Hospitality Management (ITHM) students, exploring the history, technical processing, and the strategic role of coffee in high-end dining.<\/p>\n<p data-path-to-node=\"28\"><b data-path-to-node=\"28\" data-index-in-node=\"0\">Professional Training Sessions<\/b><\/p>\n<ul data-path-to-node=\"29\">\n<li>\n<p data-path-to-node=\"29,0,0\"><b data-path-to-node=\"29,0,0\" data-index-in-node=\"0\">Espresso Academy:<\/b> April 28\u201330 (Technical workshops and tastings).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"29,1,0\"><b data-path-to-node=\"29,1,0\" data-index-in-node=\"0\">Caff\u00e8 Vergnano 1882:<\/b> April 28\u201330 (Masterclasses on the art of espresso).<\/p>\n<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"SIP OF ITALY Siam Paragon, Nextopia 5th Floor, Community Centre 5A April 23 (Vernissage) \u2013 May 12 The Italian Cultural Institute in Bangkok, in collaboration with the Embassy of Italy in Thailand, is proud to announce its victory in the fourth edition of the \u201cCapitals of Italian Creativity in the World\u201d competition. This achievement is [&hellip;]","protected":false},"author":3,"featured_media":4277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"tags":[11],"class_list":["post-4319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-diplomazia-culturale"],"_links":{"self":[{"href":"https:\/\/iicbangkok.esteri.it\/en\/wp-json\/wp\/v2\/posts\/4319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iicbangkok.esteri.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iicbangkok.esteri.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iicbangkok.esteri.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/iicbangkok.esteri.it\/en\/wp-json\/wp\/v2\/comments?post=4319"}],"version-history":[{"count":6,"href":"https:\/\/iicbangkok.esteri.it\/en\/wp-json\/wp\/v2\/posts\/4319\/revisions"}],"predecessor-version":[{"id":4681,"href":"https:\/\/iicbangkok.esteri.it\/en\/wp-json\/wp\/v2\/posts\/4319\/revisions\/4681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/iicbangkok.esteri.it\/en\/wp-json\/wp\/v2\/media\/4277"}],"wp:attachment":[{"href":"https:\/\/iicbangkok.esteri.it\/en\/wp-json\/wp\/v2\/media?parent=4319"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iicbangkok.esteri.it\/en\/wp-json\/wp\/v2\/tags?post=4319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}