The fourth edition of the “Capitals of Italian Creativity in the World” competition saw the Italian Cultural Institute in Bangkok emerge as the winner, in collaboration with the Italian Embassy in Thailand, thanks to the multidisciplinary project “Italia Reloaded. Tradition, Aesthetics, and Innovation between Taste and Memory.” This program includes “Sip of Italy,” a multidisciplinary event dedicated to the world of coffee, exploring its cultural, social, and sensorial dimensions. The exhibition, centered around the exhibition “Italian Passion: The Art of Espresso,” is centered around the exhibition “Italian Passion: The Art of Espresso.”
Presented by the IMF Foundation and EP studio, curated by Elisabetta Pisu with exhibition design by Distortion Studio, the exhibition traces the evolution of coffee as a universal symbol of Italian identity, a point of convergence between design, ritual, and sustainability. This exhibition celebrates coffee as a platform for cultural exchange and encounter. It tells the story of how a daily ritual can unite history, politics, industrial design, cinematic art, and social commitment, creating a unique bridge between Italian identity and Thai creativity. On display are 40 iconic objects created by leading international designers—from Alessandro Mendini’s “Oggetto Banale” to Matteo Frontini’s “Turbo Moka“—alongside historic professional machines from MUMAC, the Cimbali Group’s Coffee Machine Museum, including rare models from the 1920s and the famous Faema Marte and La Cimbali Brillante machines from the 1950s.
