The fourth edition of the “Italian Creativity Capitals in the World” competition was won by the Italian Cultural Institute of Bangkok, in collaboration with the Embassy of Italy in Thailand, with the multidisciplinary project “Italia Reloaded. Tradition, Aesthetics and Innovation between Taste and Memory.” Within this program, “Sip of Italy” presents a multidisciplinary event dedicated to the world of coffee, explored through its cultural, social, and sensory dimensions.
As part of this framework, Massimiliano Marchesi – an expert in coffee and corporate leadership- will present at Nextopia the conference Italian Coffee: Curiosities, Traditions, and Contemporary Culture at 6:00 p.m. The event introduces the audience to the distinctive features of Italian coffee culture, exploring the traditions, curiosities, and habits that have shaped the Italian ritual of “having a coffee.” Special attention will be given to how Italian espresso has become a global benchmark for coffee preparation and consumption, as well as to the social role of cafés in Italians’ daily lives. The conference will offer historical insights, cultural anecdotes, and contemporary perspectives on coffee consumption in Italy.